3 RESULTS FOR “BUILD VERSUS BUY”
A structured way to decide whether an AI capability should be purchased, customized, or built internally based on differentiation, data, risk, integration, and long-term operating cost.
Another order-of-magnitude drop in token prices is quietly re-pricing every AI product roadmap — and resetting the build-versus-buy math for everyone downstream.
With deterministic tracking gone, CMOs are re-learning reach — and paying for creative again.
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